Design Building Blocks: A Usability Study on an Introduction to Commercial Graphic Design Website

Session Description

It is crucial for college students pursuing a degree in graphic design-related fields to get as much work experience possible to help them in their professional careers. Thus, there is a need to substantially provide training for students interested in a graphic design position or are currently employed in the field. However, getting the proper knowledge and skills to start college job opportunities can be difficult for beginning students. This is because students with no formal training lack the accessibility gain this information. To meet the needs of these individuals who are pursuing student graphic design positions, the researcher created resource website through Wix. This online website provides training in four introductory sections: research & imagery, composition & layout, typography, and color. This usability study measures the ease of navigability, organization of the site, and the usefulness of the content. Three iterations of testing occurred with participants, who were a combination of content experts and individuals from the target audience. Qualitative analysis of information received from the study walkthroughs and quantitative analysis through surveys helped benefit learning strategies and future modifications to the site. The results showed a need for visual examples to be included alongside the information and the organization of information to be broken up to digestible chunks. With further revisions to be made to the site, the researcher hopes this resource can be used in college job opportunities for design training.

Presenter(s)

Christian Dela Cruz
Learning Design and Technology
University of Hawai‘i at Mānoa

Christian was born and raised on ʻOahu, Hawaiʻi. He received his Bachelor of Arts in Art and Mathematics with his at the University of Hawaiʻi at Manoa (UHM). He is currently a graduate assistant for Campus Center Graphics as well as a graphic designer at UHM Student Media. He is currently pursuing a Master of Education in Learning Design and Technology. His hobbies include drawing & playing video games and is a strong coffee lover.

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